Felix Semibratov is a New York–based independent fashion brand rooted in personal experience, street culture and raw graphic expression.

The project became widely recognized through its signature design "I RAT NY" - a twisted, honest reinterpretation of the iconic “I ❤️ NY” symbol, replacing nostalgia with irony, grit and everyday city reality. The rat became a metaphor for survival, adaptability, and creative hustle inside the urban system.

The brand’s first physical point of activity and community growth was Lower East Side — where Felix started selling T-shirts, producing small batches and building direct relationships with customers, artists and creatives.

Felix Semibratov is about path, not perfection.

About underdogs, self-made identity and turning personal struggle into wearable statements.

Each piece carries attitude, story and a sense of belonging to something real.